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7 Eleven, Best Buy cease NFC trials

Near-field communication trials at some Best Buy and 7-Eleven stores are ending, as the retailers haven't seen a payoff for the costs involved in enabling the technology, Rebecca Borison writes.

"For various reasons NFC-based mobile payments options have yet to gain traction, and NFC provides no real benefit to the customer over other less costly options," 7-Eleven spokeswoman Margaret Chabris said. Best Buy and 7-Eleven may implement the mobile-payment service to be offered by the Merchant Customer Exchange