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Google promote Chromebook by seeking Taiwan partners

  • Author:Abby
  • Release on :2015-05-22

Google's Chromebook team has come to Taiwan to talk with Acer and Asustek Computer as well as Quanta Computer in a bid to seek cooperation to extend marketing of Chromebooks from the education segment in North America to emerging markets, according to Taiwan-based supply chain makers.

The team is also negotiating plans to ship Chromebooks in the second half of 2015 and 2016, the sources said.

Google recently launched an education-use Chromebook for sale at US$99, the sources noted. In a bid to market inexpensive Chromebooks in emerging markets, Google has adopted chip solutions developed by China-based Fuzhou Rockchip Electronics and won support to launch models from China-based vendors Haier and Hisense as well as India-based Xolo and Indonesia-based Nexian, the sources indicated.

Google shipped 6.5 million Chromebooks in 2014, mostly for educational use in the North America market, and expects to ship eight million units in 2015, the sources said.

To compete with Chromebooks, Microsoft has lowered Windows 8.1 licensing fees and cooperated with Taiwan-based ODMs to launch notebooks for sale at US$179 at the end of the second quarter of 2015, the sources indicated.