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Huawei hires ex-Apple boss, bets big on design

  • Author:Abby
  • Release on :2015-11-03

Huawei's increasing popularity shows metallic unibody design with high-end specs priced competitively is where the market is headed.

Design is king, and recent news about Huawei has cemented this fact as it makes bold moves to capture more market share at home and abroad. The company has hired recently former Apple creative director Abigail Brody, who worked on the first iPhone, signaling that the company wants to take its place among the biggest international smartphone makers.

Huawei has had a good year so far with its release of Google's Nexus 6P and recently beating out Xiaomi in China for smartphone shipments last quarter. Xiaomi has long been considered the darling smartphone company of China, offering good design at a cheap price. However, Huawei has caught up using its reputation as an established player in the market. As Wired pointed out, "everyone's trying to kill the iPhone by copying it." Many of Huawei’s phones such as the flagship Mate S or the slightly less premium but popular Honor 7 have smooth, metallic unibody designs that are reminiscent of the latest iPhones. After HTC released the A9, it said Apple copied that design from them, which the company has been producing since the HTC One. It’s not so unique anymore, though. The Mate S has other more premium features such as a pressure-sensitive touchscreen, which Apple included in its iPhone 6s and 6s Plus.

Taking on Apple at the high-end of the market is a difficult, if not impossible task. Still, outside specific developing markets, consumers are no longer happy with cheap, plastic phones that are simply "good enough." In saturated smartphone markets, design is now very important. Huawei is proving it can be done, breaking into the US in a way other China manufacturers have so far only been able to dream of.