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Lenovo gives priority to emerging markets for handsets

  • Author:Nora
  • Release on:2015-12-19

Lenovo is giving priority to promote its handsets in emerging markets, especially in Brazil, India and Russia, according to a China-based tech.sina.com report, citing company chairman and CEO Yang Yuangqing.

Lenovo currently holds a 22% share in Brazil's handset market, Yang noted.

Lenovo's second target is to make breakthroughs in developed markets, particularly the US, said Yang, adding that the company will place the China market in the third position as the domestic handset market has not been developing healthily.

The online marketing business model in China has gone out of focus, with vendors paying their interests in pricing rather than innovation, Yang commented.

Meanwhile, Yang expects the global PC market to rebound in 2016, particularly in China and other emerging markets, where consumers who have cut across the computer age into the handset space directly will upgrade their gadgets from smartphones to PCs.