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Meizu 2015 smartphone shipments to reach over 20 million units

  • Author:Nora
  • Release on:2015-12-25

Smartphone shipments by Meizu in 2015 will reach over 20 million units, increasing 350% from a year earlier, according to a China-based qq.com report, citing company vice president Li Nan.

Strong sales of Meizu's Meilan-series models, which feature high performance/price ratios, in the mid-range segment contributed to sales growth at Meizu, said the report.

However, Meizu will shift its focus to improve user experience and satisfaction in 2016 instead of boosting sales, Li said.

Meizu aims to ramp up its smartphone shipments by 25% on year to 25 million units in 2016, Li revealed, adding that the company also looks to make a breakthrough in high-end models