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The ZenFone AR will be launched in the second quarter of 2017.

The ZenFone 3 Zoom is mainly pushing its dual 12x zoom lens and 5000mAh battery for better photo capturing and longer battery life. The smartphone is also equipped with Asustek's SuperPixel technology to optimize the photos. The smartphone will begin selling in February and be priced at around NT$16,000.

The next-generation ZenFone 4 will become available in the market in the second quarter of 2017 and Asustek will unveil its new smartphones in the second quarter of every year with improvements in design and technology.

Asustek also unveiled its new notebooks and motherboards. In addition to 200 series motherboards including one featuring Intel's high-end Z270 chipsets, the company also unveiled gaming notebooks using Nvidia's GeForce GTX1050Ti/1050 priced between US$899-1,299.