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Xiaomi prepared landing US smartphone market

The China startup has been bolstering its patent war chest and can no longer afford to ignore the US market.
Xiaomi is planning to launch smartphones in the US "in the near future," as Hugo Barra told Bloomberg, because the company cannot afford to ignore the market any longer. Some news outlets are already describing this as potential trouble for market leaders such as Samsung because of Xiaomi's policy of offering high-end specifications for low prices. It is arguable that premium mobile phone makers such as Apple and Samsung are not competing based solely on what is contained within their handsets. Both companies differentiate themselves through software. In fact, Samsung's latest smartphones run the same processor with equivalent RAM as those from less expensive China competitors, notably Xiaomi and Huawei. Xiaomi has certainly helped usher in a new era of great, low-priced smartphones, but many others have copied its business model to the point where the company's market share is being eroded in its home market of China. Oppo, Huawei and Vivo all had more smartphone shipments within the country than Xiaomi during the second quarter.
Bloomberg pointed out that Xiaomi is now in a better position than ever to expand in the US, where the threat of awaiting lawsuits is believed to be a deterrent. However, Xiaomi's global expansion has so far been rocky, with the company wooing consumers in India and Singapore. Last year, Ericsson sued Xiaomi for patent infringement in India. Now, Xiaomi has 1,500 patents it acquired from Microsoft, presumably to bolster its war chest.
Xiaomi has managed to get a lot of press, but when the company's phones finally make it across the Pacific, Xiaomi might have to face the fact that it no longer has a big price advantage over many of its competitors. The largest China smartphone maker in the US is ZTE, which launched recently the Axon 7, a phone designed to compete with the likes of the Mi 5 and OnePlus 3. ZTE has also released what might be the best $100 smartphone available in the US. The products Xiaomi already sells in the US such as power banks and headphones are more expensive, thanks to export expenses. In the US, Xiaomi's power bank prices are comparable to those from Anker, a popular brand in the market associated with quality power products.
In spite of these hurdles, Xiaomi did help pioneer a business model that has been replicated by many other companies. Before every China maker was putting out great $400 smartphones, Xiaomi was showing people how it could be done. China handset suppliers of all sizes appreciate what Xiaomi has done and they are probably watching closely to see what the company does in the future as it works to expand its global brand awareness.